Generative AI ESSENTIALS

• Inspiration: What is Generative AI in the context of AI's history, present, and future.
• Climbing Up: Ways to accelerate your learning trajectory.
• Unleashing Creativity: Ways to stay future-ready in the AI era.
• Deep dive into ChatGPT's features. 
• Techniques for basic and advanced prompting and real-world applications.

By the end of this session, you'll understand the importance of upskilling with today's generative AI tools to get more work done, both faster and at higher quality, as well as some pitfalls to avoid, all within the broader context of the past, present, and future of Artificial Intelligence (AI) and Intelligence Augmentation (IA). You will also be equipped with the skills to fully utilize ChatGPT and apply these techniques in your own projects and research.

Jim Spohrer is a former industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit ISSIP (International Society of Service Innovation Professionals) and ServCollab. At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group.  At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science.

Marco Podien is a seasoned IT professional with a deep-rooted passion for Generative AI. Ever since the advent of ChatGPT, he's been captivated by its transformative potential. As an organizer of communities focused on this innovative field, Marco is eager to share his insights and enthusiasm on ChatGPT.

• Introduction to the Project Economy and Modern Project Management concepts.
• Creative ways AI can help find new solutions and improve our projects.
• The latest simple tools and trends in using AI to manage projects better.

By the end of the session, you’ll know more about how AI can make your projects run smoother and more successful. You’ll be ready to try out new ideas and tools in your next project!

Thought leader, author, practitioner, and professor in project and strategy implementation.

Author of the Harvard Business Review Project Management Handbook, the featured HBR article The Project Economy Has Arrived, and five other books, Antonio is the creator of concepts such as the Project Economy. He is the most published author of project management articles in HBR.

His research and global impact on modern management has been recognized by Thinkers50. Fellow and Former Chairman of the Project Management Institute, he is the creator of the Brightline Initiative, founder of Projects&Co, and co-founder of PMOtto and the Strategy Implementation Institute. Born in Madrid, Spain, and educated in Germany, Mexico, Italy, and the United States, Antonio is fluent in five languages. He has an MBA from London Business School. He is a member of Marshall Goldsmith 100 coaches. You can follow Antonio through his LinkedIn Newsletter - Lead Projects Successfully, his popular online course Project Management Reinvented for Non-Project Managers, and his website.

• Generative AI in the Context of Customer Journey Optimization 
• Leveraging Generative AI Tools for Enhanced Marketing 
• Real-world Use Case: Elevating a B2B Product Launch through Generative AI 

By the end of this session, you will gain insights into how Generative AI can revolutionize customer journey optimization in marketing. You'll be equipped with the knowledge to harness these tools effectively and drive more successful marketing campaigns while connecting with your audience in innovative ways. 

Edwin is an incredible Innovation & Technology Business enthusiast with an extensive work experience, beginning in 2006 with Ferrari S.p.A. where he served as Global Marketing Director. From 2012 to 2015 he was the Global Director Communications at IWC Schaffhausen, and from 2015 to 2016 he was the Chief Marketing Officer and Vice President Special Projects at Octo Telematics. In 2016 he became Chief Sales and Marketing Officer at Omoove, and in 2017 he was an Investor at both KPI6 and YOCABÈ. In 2019 he joined the Corporate Advisory Council at SolBridge International School of Business. Most recently, he has been the Co-Founder of Markible since 2021 and Chief Sales and Marketing Officer of Wallife since 2022.

• Gain insights into AI ethics, emphasizing power dynamics in data-driven tech.
• Explore theories of power dynamics in the era of big data and AI. 
• Uncover the "data ethics of power" framework for analyzing hidden power structures. 
• Develop a human-centred perspective on AI development, focusing on fairness and ethics. 
• Algorithmic Fairness, Transparency, Privacy, Human Value.

By the end of this session, you'll have: 

• A deep understanding of AI ethics and its connection to power dynamics in data-driven technologies.  
• An appreciation for the practical implications of AI ethics in our daily lives.  
• Knowledge of key theories related to power dynamics in the context of big data and AI.  
• Familiarity with the "data ethics of power" framework for analyzing hidden power structures.  
• Familiarity with algorithmic Fairness and AI bias mitigation.

Neema is a Founder, Data Scientist, Full-Stack Web Developer, and Economist. She is actively engaged in harnessing the potential of artificial intelligence, emphasizing the crucial role of ethical considerations for the betterment of society. Her work showcases a fusion of technical expertise and a deep commitment to ethical and responsible AI practices".

Gry Hasselbalch is a Danish author and scholar with nearly two decades of international experience in researching technology politics, power dynamics, ethics, and human rights in the digital age. She holds a PhD in data ethics and is the Key Expert in AI ethics for the EU's International Outreach for a Human-Centric Approach to Artificial Intelligence initiative (InTouchAI.eu). Gry's expertise has influenced the EU's AI ethics guidelines and strategy, and she has served on various ethics committees, including the Danish government's Data Ethics Expert Committee and Bayer's Bioethics Council on Human Health. Gry co-founded DataEthics, a non-profit think tank, and authored influential books and reports on data ethics and AI. Her insights have made her a sought-after speaker at global policy events and influential organisations worldwide.