Generative AI ESSENTIALS

• Inspiration: What is Generative AI in the context of AI's history, present, and future.
• Climbing Up: Ways to accelerate your learning trajectory.
• Unleashing Creativity: Ways to stay future-ready in the AI era.
• Deep dive into ChatGPT's features. 
• Techniques for basic and advanced prompting and real-world applications.

By the end of this session, you'll understand the importance of upskilling with today's generative AI tools to get more work done, both faster and at higher quality, as well as some pitfalls to avoid, all within the broader context of the past, present, and future of Artificial Intelligence (AI) and Intelligence Augmentation (IA). You will also be equipped with the skills to fully utilize ChatGPT and apply these techniques in your own projects and research.

Jim Spohrer is a former industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit ISSIP (International Society of Service Innovation Professionals) and ServCollab. At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group.  At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science.

Marco Podien is a seasoned IT professional with a deep-rooted passion for Generative AI. Ever since the advent of ChatGPT, he's been captivated by its transformative potential. As an organizer of communities focused on this innovative field, Marco is eager to share his insights and enthusiasm on ChatGPT.

• Introduction to the Project Economy and Modern Project Management concepts.
• Creative ways AI can help find new solutions and improve our projects.
• The latest simple tools and trends in using AI to manage projects better.

By the end of the session, you’ll have gained insights into how AI can contribute to smoother and more successful project outcomes. You'll be prepared to explore new ideas and tools to enhance your future projects!

Thought leader, author, practitioner, and professor in project and strategy implementation.

Author of the Harvard Business Review Project Management Handbook, the featured HBR article The Project Economy Has Arrived, and five other books, Antonio is the creator of concepts such as the Project Economy. He is the most published author of project management articles in HBR.

His research and global impact on modern management has been recognized by Thinkers50. Fellow and Former Chairman of the Project Management Institute, he is the creator of the Brightline Initiative, founder of Projects&Co, and co-founder of PMOtto and the Strategy Implementation Institute. Born in Madrid, Spain, and educated in Germany, Mexico, Italy, and the United States, Antonio is fluent in five languages. He has an MBA from London Business School. He is a member of Marshall Goldsmith 100 coaches. You can follow Antonio through his LinkedIn Newsletter - Lead Projects Successfully, his popular online course Project Management Reinvented for Non-Project Managers, and his website.

• Generative AI in the Context of Customer Journey Optimization 
• Leveraging Generative AI Tools for Enhanced Marketing 
• Real-world Use Case: Elevating a B2B Product Launch through Generative AI 

By the end of this session, you will gain insights into how Generative AI can revolutionize customer journey optimization in marketing. You'll be equipped with the knowledge to harness these tools effectively and drive more successful marketing campaigns while connecting with your audience in innovative ways.

Edwin is an incredible Innovation & Technology Business enthusiast with an extensive work experience, beginning in 2006 with Ferrari S.p.A. where he served as Global Marketing Director. From 2012 to 2015 he was the Global Director Communications at IWC Schaffhausen, and from 2015 to 2016 he was the Chief Marketing Officer and Vice President Special Projects at Octo Telematics. In 2016 he became Chief Sales and Marketing Officer at Omoove, and in 2017 he was an Investor at both KPI6 and YOCABÈ. In 2019 he joined the Corporate Advisory Council at SolBridge International School of Business. Most recently, he has been the Co-Founder of Markible since 2021 and Chief Sales and Marketing Officer of Wallife since 2022.

Entrepreneur and Manager with 35 years of experience in the ICT and Innovation sectors. Expert in Innovation management, technology invention, risk analysis, impact of Artificial Intelligence on business strategy, Internet of Things, Research knowledge transfer. Business Development professional and C-Level manager. He currently as a Business Angel personally follows a portfolio of over 20 startups.

• Understanding AI in Cybersecurity
• Cyber Threats Related to AI platforms
• Attack Vectors Associated with Large Language Models (LLMs)
• Cyber Threats for Users Related to Use of AI Platforms
• How Threat Actors Leverage AI
• Illustrating Theoretical Concepts With Tangible Use Cases
• Mitigation of Cyber Threats Associated With AI usage

• Get overview of AI's role in cybersecurity and its applications in an offensive context.
• Understand the risks associated with the use of AI as well as LLMs. 
• Explore some of the fields of interest for threat actors and learn a set of measures to mitigate the risks.

Amedeo Cioffi joined UNICC in 2019 as Head of Cybersecurity Operations that oversees the cybersecurity operations capabilities for UNICC and UNICC’s Partner Organizations. Amedeo oversees UNICC’s cyber team of experts in various locations for more than 41 subscribers. 

A firm believer of knowledge sharing within the cybersecurity community, he has spearheaded the development of many common cyber security solutions within the UN family. He has actively supported UNICC partner agencies in responding to complex cyber security incidents, and Cyber threat intelligence as result of these within the UN family. Amedeo He oversees the delivery of several UNICC cybersecurity operations services that include the common secure threat intelligence network, SOC, Incident Response and Threat Hunting, Red Teaming, Vulnerability Management.

Before joining UNICC, Amedeo has worked for Europol and NATO Communication Information Agency within the Cybersecurity Service Line. Amedeo holds an M.Sc. in Information Technology, M.Sc. in Cyber Crime and Computer Forensic Investigations, holds industry information security certifications such are GCFA, GWAPT, and OSWP.

Marco is a Senior Cyber Threat Intelligence Analyst with twelve years of experience in cyber security.  He is currently part of the Threat Intelligence Unit at the United Nations International Computing Centre (UNICC) where he deals with cyber threat intelligence operations and investigations involving multiple UN organizations worldwide. He previously worked as a CTI analyst in large Italian ISP and Oil&Gas companies and before joining UNICC he worked for six years in the Global intelligence team of UniCredit Bank.