Build your AI foundations. Get to the next level.

Welcome back to an evolved season of Generative AI ESSENTIALS course by EIT Digital, where we've revamped and enriched your gateway to rediscovering the transformative power of Generative AI. Whether you're a seasoned AI practitioner seeking to deepen your expertise or a newcomer to this dynamic field, our course offers a revitalised and comprehensive foundation and hands-on experience across key areas, like project management, marketing, customer journey, and a new focus on cybersecurity.

There will be 2-hour live standalone session, conducted online once a week for four weeks. Our expert practitioners blend theory and practical applications to equip you with the essential knowledge and skills to navigate the ever-evolving AI landscape. Each session includes a competency quiz to reinforce your learning.

Upon successful completion of all 4 sessions, you will earn a Certificate of Completion. Customise your learning journey by selecting individual sessions that align with your specific needs and interests.

Get ready to embark once more on the journey of unlocking the potential of generative AI and shaping the future you inhabit, now with an added layer of cybersecurity!

We look forward to reconnecting with you online!

  • 1 training per week up to four weeks
  • 2-hour session per training
  • Upon completion of all trainings
  • Validated by EIT Digital
  • Live interactive videoconference
  • English
  • 1 session: €49
  • 4 session package: €99

Contact & Information: To inquire about the course and registrations, please contact

Session 1: Introduction to Generative AI

A Year of Progression: Unlocking Generative AI's Application and Impact

What is the future for Generative AI? How will it evolve, and what groundbreaking advancements can we anticipate? How can Generative AI serve as a force for positive social and environmental change? And what sets it apart from Intelligence Augmentation (IA)? These are key questions as Generative AI continues to advance, positioning itself as one of the most important world-changing power tools. Now is the time to get inspired, elevate your understanding, and unleash more of your creative potential.

In our inaugural lecture, we embark on a journey through the past and future of Generative AI, providing you with the insights and tools necessary to navigate its complexities. You will know more about the digital twin, a fascinating facet of this technology.

Join us as we will delve into hands-on exploration of various AI applications across diverse domains to reveal their transformative impact, uncovering how they reshape industries and propel innovation forward.

  • 29 May 2024
  • 14:00 - 16:00 CEST
Registration closed.

Learning Topics

  • Inspiration: Exploring Generative AI in the Evolution of AI: Past, Present, and Future
  • Climbing Up: Ways to accelerate your learning trajectory.
  • Unleashing Creativity: Ways to stay future-ready in the AI era.
  • Exploration of Digital Twin concept and comparison of leading AI tools.


What You’ll Take Away

By the end of this session, you'll understand the importance of upskilling with today's generative AI tools to get more work done, both faster and at higher quality, as well as some pitfalls to avoid, all within the broader context of the past, present, and future of Artificial Intelligence (AI) and Intelligence Augmentation (IA). You will also gain proficiency in leveraging leading AI tools, as well as understanding how to implement these techniques effectively in your own projects and research.

Biography Jim Spohrer

Jim Spohrer is a former industry executive (Apple, IBM), who is a member of the Board of Directors of the non-profit ISSIP (International Society of Service Innovation Professionals) and ServCollab. At IBM, he served as Director for Open Source AI/Data, Global University Programs, IBM Almaden Service Research, and CTO IBM Venture Capital Relations Group. At Apple, he achieved Distinguished Engineer Scientist Technologist (DEST) for authoring and learning platforms. After MIT (BS/Physics), he developed speech recognition systems at Verbex (Exxon), then Yale (PhD/Computer Science AI). With over ninety publications and nine patents, awards include AMA ServSIG Christopher Lovelock Career Contributions to the Service Discipline, Evert Gummesson Service Research, Vargo-Lusch Service-Dominant Logic, Daniel Berg Service Systems, and PICMET Fellow for advancing service science.

Biography Marco Podien

Marco Podien is a seasoned IT professional with over 20 years of software development experience and a deep-rooted passion for Generative AI. His fascination with AI goes beyond just ChatGPT, encompassing its broad applications and transformative potential in various domains.

He has always been at the forefront of technological advancements, and his enthusiasm for applied Generative AI reflects this. As an organizer of tech communities, he is dedicated to educating others and sharing his extensive knowledge and insights on this innovative field.

Marco believes in the power of community and the importance of helping others understand and harness the full potential of AI. He aims to inspire and empower individuals and organizations to embrace the future with confidence and enthusiasm, driving the next wave of technological innovation.

Session 2: Project Management

Project Management Reimagined: AI's role in project planning and execution

The session highlights the dynamic intersection of artificial intelligence and project management. You will explore how AI optimises project planning, resource management, and decision-making processes. Through immersive, hands-on sessions, you will gain practical experience in leveraging AI for streamlined project execution. Whether you're a seasoned project manager or new to the field, this course imparts indispensable skills for navigating the digital project management landscape of today. As an exciting new addition, we'll hear directly from a founder of a software-developed AI project management solution. Join us and unlock the future of successful project delivery.

  • 5 June 2024
  • 11:00 - 13:00 CEST

Learning Topics

  • Introduction to the Project Economy and Modern Project Management concepts.
  • Creative ways AI can help find new solutions and improve our projects.
  • The latest simple tools and trends in using AI to manage projects better.

What You’ll Take Away

By the end of the session, you’ll have gained insights into how AI can contribute to smoother and more successful project outcomes. You'll be prepared to explore new ideas and tools to enhance your future projects!

Biography Antonio Nieto-Rodriguez

Thought leader, author, practitioner, and professor in project and strategy implementation.

Author of the Harvard Business Review Project Management Handbook, the featured HBR article The Project Economy Has Arrived, and five other books, Antonio is the creator of concepts such as the Project Economy. He is the most published author of project management articles in HBR.

His research and global impact on modern management has been recognized by Thinkers50. Fellow and Former Chairman of the Project Management Institute, he is the creator of the Brightline Initiative, founder of Projects&Co, and co-founder of PMOtto and the Strategy Implementation Institute. Born in Madrid, Spain, and educated in Germany, Mexico, Italy, and the United States, Antonio is fluent in five languages. He has an MBA from London Business School. He is a member of Marshall Goldsmith 100 coaches. You can follow Antonio through his LinkedIn Newsletter - Lead Projects Successfully, his popular online course Project Management Reinvented for Non-Project Managers, and his website.

Biography Marly Nilsson

Marly Nilsson, Program Director at PMI Sweden, brings extensive experience in cross-functional software development projects. She is certified in Business Management and PMP. She possesses a strategic AI mindset, which encompasses the ability to think strategically about leveraging AI, understand its technical aspects, and guide its implementation within business contexts. As lead author and project manager, she has authored several reports and articles on AI in Project Management, offering valuable insights into implementation strategies.

Session 3: Marketing and customer care

Marketing Transformation: Moving Ideas into Strategies through Generative AI

Artificial Intelligence has quietly revolutionised marketing, offering unparalleled opportunities for businesses to engage with their audiences. This refresher course, led by Edwin Collela, explores how Generative AI is driving the next wave of innovation in marketing strategy.

You will gain insights into multifaceted applications of Generative AI across diverse marketing domains. Discover how personalised content generation and predictive analytics are reshaping customer journeys, enhancing marketing effectiveness.

Moreover, the course will feature new case studies showcasing real-world applications, providing you with practical examples of Generative AI's impact on marketing strategies.

  • 12 June 2024
  • 11:00 - 13:00 CEST

Learning Topics

  • Generative AI in the Context of Customer Journey Optimization 
  • Leveraging Generative AI Tools for Enhanced Marketing 
  • Real-world Use Case: Elevating a B2B Product Launch through Generative AI 

What You’ll Take Away

By the end of this session, you will gain insights into how Generative AI can revolutionize customer journey optimization in marketing. You'll be equipped with the knowledge to harness these tools effectively and drive more successful marketing campaigns while connecting with your audience in innovative ways.

Biography Edwin M. Colella

Edwin is an incredible Innovation & Technology Business enthusiast with an extensive work experience, beginning in 2006 with Ferrari S.p.A. where he served as Global Marketing Director. From 2012 to 2015 he was the Global Director Communications at IWC Schaffhausen, and from 2015 to 2016 he was the Chief Marketing Officer and Vice President Special Projects at Octo Telematics. In 2016 he became Chief Sales and Marketing Officer at Omoove, and in 2017 he was an Investor at both KPI6 and YOCABÈ. In 2019 he joined the Corporate Advisory Council at SolBridge International School of Business. Most recently, he has been the Co-Founder of Markible since 2021 and Chief Sales and Marketing Officer of Wallife since 2022.

Biography Alfredo Adamo

Entrepreneur and Manager with 35 years of experience in the ICT and Innovation sectors. Expert in Innovation management, technology invention, risk analysis, impact of Artificial Intelligence on business strategy, Internet of Things, Research knowledge transfer. Business Development professional and C-Level manager. He currently as a Business Angel personally follows a portfolio of over 20 startups.

Session 4: Cybersecurity

Exercising Vigilance: Exploring the Landscape of AI-Enabled Cyber Threats

This course highlights emerging threats in the age of AI, with a specific focus on malicious activities associated with threat actors and cyber threats leveraging AI technologies. During the lecture,  a set of good measures and practices for the safe and responsible use of AI technologies will be presented with the objective to increase awareness and to prevent potential misuse of such technology.

Participants will explore theoretical foundations and practical applications of AI in cybersecurity, covering attack vectors associated with real-world case studies. By bridging theoretical knowledge with practical examples, participant will have gained foundational knowledge and initial strategies for navigating and defending against AI-driven cyber threats.

  • 19 June 2024
  • 11:00 - 13:00 CEST

Learning Topics

  • Understanding AI in Cybersecurity
  • Cyber Threats Related to AI platforms
  • Attack Vectors Associated with Large Language Models (LLMs)
  • Cyber Threats for Users Related to Use of AI Platforms
  • How Threat Actors Leverage AI
  • Illustrating Theoretical Concepts With Tangible Use Cases
  • Mitigation of Cyber Threats Associated With AI usage

What You’ll Take Away

  • Get overview of AI's role in cybersecurity and its applications in an offensive context.
  • Understand the risks associated with the use of AI as well as LLMs. 
  • Explore some of the fields of interest for threat actors and learn a set of measures to mitigate the risks.

Biography Roberto Cascella

Roberto Cascella works as Chief Technology Officer at the European Cyber Security Organisation (ECSO). He also coordinates the two technical ECSO WGs with a high impact on the European cybersecurity strategy: WG6 defines the cybersecurity R&I roadmap for trusted and resilient technologies, and WG1 focuses on standardisation and certification in cybersecurity with the mission to establish trusted supply chains at EU level. He also represents ECSO in different committees, including the SCCG established under the Cybersecurity Act and the Multi Stakeholder Platform on ICT Standardisation.

Roberto also serves as Project Coordinator of the European Cybersecurity Community Support project (ECCO) that received funding from DEP to support the activities necessary to develop, promote, coordinate and organise the work of the Cybersecurity Competence Community at European Level, within the scope and operations of the ECCC and National Coordination Centres Network.


Contact & Information: To inquire about the course and registrations, please contact

Scroll up

Co-Funded by the European Union