Digital Product Management

Your journey towards becoming a Digital Product Manager

The Digital Product Management online course will equip participants with the skills, knowledge and mindset needed to define, build and improve Digital Products. The course is build togather with our partner, Talent Garden Innovation School, one of the most important European operators for digital education and the tech innovators community.

While diving into the 6 main study modulesparticipants will combine practical self-study with live project-based sessions led by experienced Product Leaders. They will join workshops and networking events, designed to boost their careers, while receiving a unique learning experience with personal mentoring and tutoring customised to their needs.

What you will gain

By the end of the course, participants will understand the role of the product manager and the skills needed to perform in this field, but also how to gather customer insights, how to build hypothesis and experiments and how to bring them into the traditional product development cycle.

The 6 main study modules will revolve around the following topics: 

  • Product Management cycle

  • Define the Problem and Empathise with People

  • Data-driven Product Management

  • Product Management and Business

  • From Vision and Mission to execution

  • Communication and stakeholders management

Your transformation

At the end of the programme, professionals will have gained all the strategic and tactical aspects of building a digital product that delivers value to customers and businesses.

Moreover, they will know how to best analyse customer problems and opportunities, prioritise them based on qualitative and quantitative data, and work with the team in designing and implementing the best solutions – and ultimately, manage stakeholders’ expectations by efficiently communicating both the strategy and the execution details.

Is this course for me?

This course is designed for junior Project Managers or Project Owners who wish to strengthen their already existing skills, as well as professionals from Engineering/Marketing/Design/Data that want to pivot their career towards Product Management.

To participate in the course, you ideally have:

  • 1-2 years experience as junior Product Manager or Product Owner
  • Or: previous experience in Product-driven companies, in areas such as Data Science, Engineering, UX Design.
  • Passion for problem-solving
  • A data-driven mindset
  • Empathy towards customers and stakeholders

Lecturers

All our courses are taught by some of the leading minds in academia, research, business, and industry. Our diverse faculty come from a range of backgrounds, and each brings a unique perspective to your learning experience.

Katia Cassano

Lead, Product Credit EMEA
PayPal

Biography

Katia is passionate about building B2B and B2C products for established business and startups with more than 15 years of international experience in companies such as eBay, eDreams, and Schibsted Media Group. Currently she is responsible for driving innovative credit solutions at PayPal as Lead product EMEA.

Katia has a master’s degree in Business Administration from Bocconi University and a Certificate in Design Thinking from Stanford University.

Guido Lonetti

Product Lead
N26

Biography

Guido is an experienced Product Leader with 13 years working across different industries and business models. He is passionate about fintech, marketplaces, growth and scaling product organisations.

He is also highly engaged with the product community as a ProductTank co-organiser in Barcelona and Buenos Aires, two of the largest product meetups in the world.

Gino Micacchi

Scientific Coordinator
Talent Garden

Biography

Gino is a computer engineer and Executive MBA from Bocconi University in Milan, he previously covered different product leadership and advisory positions for start-ups and tech companies in Europe, such as Habitissimo, ABA English, Softonic, MusixMatch, BeMyEye and 21Buttons, among others. Gino is also the organizer of the Barcelona local chapter of ProductTank, a global series of meetups for Product Managers with roots in more than 100 cities in the world.

Certificate

All participants receive an EIT Digital - Talent Garden joint digital certificate of completion.

Discounts

EIT Digital also offers a number of discounts:

  • EIT Digital Partners: -25%
  • EIT Digital Alumni: -20%
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