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This course offers insights for directors, managers within SMEs, or startup project managers aiming to leverage the potential of machine learning. This "executive education" module focuses on AI tools tailored to SME challenges. Participants will discover how machine learning can revolutionize business strategies and drive growth in today's dynamic marketplace. Through practical use cases, they will explore:
- Personalization: Elevating customer experience
- Optimization: Streamlining operations
- Security: Enhancing fraud detection
What we offer
Understanding the benefits of using artificial intelligence for an SME through use cases.
What you will gain
- Introduction to different tasks handled by machine learning (classification, visualization, prediction).
- AI use cases dedicated to SMEs
- Introduction to artificial intelligence
- What is machine learning?
- Practical use cases
- Key technological building blocks of machine learning
- The value of the Scikit-learn library for your technical teams
- Practical workshop and scenario deployment to implement an adequate methodology (generic case or case from learners)
The course is for
- SME professionals in the digital or non-digital sectors
- IT managers or non-IT managers
- Leaders of digital startup projects
Lecturer
Dr. Laure Bourgois
Expert in Artificial Intelligence
Dr Laure Bourgois
Dr Laure Bourgois is an expert in artificial intelligence and numerical simulations, specializing as an engineer-trainer in artificial intelligence. With 20 years of experience in R&D (including roles at Orange Labs, IFSTTAR, etc.) and a diverse range of missions for training organizations and universities, her expertise covers a broad spectrum.
